Boldy James – Do It (Official Video)

Emerging from the shadows after nearly two years with The Art of Rock Climbing, Detroit rapper Boldy James releases the moody visual for “Do It,” directed by Gerard Victor (Fabolous, Royce Da 5’9″, Wiz Khalifa). “Do It” follows a boxer through her training, roaming around in a frosty Michigan winter, throwing quick jabs and fierce hooks that mirror the incisive web of lines spun by Boldy James. Featuring Ricolette on the hook, “Do It” is also the first visual from the forthcoming House of Blues project, due February 27th.

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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.